Our Story - Veton® - Smart EV chargers with exclusive design

Our characters.

Our journey began in another life, where Jens Téblick and Brend Brentjens were both founders and colleagues of a company specialized in software development, web hosting and bringing life to creative and innovative ideas, where they had met and collaborated with Jan Van Bogaert, who had recently left Alcatel-Lucent as director of Technology Strategy. After a beautiful road of 5 years as CTO and Creative Director, Jens and Brend decided to part ways with the company, and pursue a new project in product development.

The idea.

Where to start, however? That’s where Luc Téblick came in. Luc founded Heatsail, a design company that designs beautiful outdoor heating and lighting products. It was he who sprouted the idea of creating beautiful charging points, following the current evolution of mobility in electric vehicles. A forward looking idea that found a home in the minds of Jens, Brend and Jan. The four of them bundled forces, combining experience and skills in both technology and design, and Veton was born.

Mission.

Veton® makes objects for the front of the building. Today: six chargers and Veton® Ili, the matching outdoor light. Designed and manufactured in Belgium, in steel, teak, Belgian blue stone and Carrara marble. A Veton® always stands quietly enough that the front of the building still reads as the front of the building.

Vision.

Cars get replaced every decade or so, but the building stays. So we draw Veton for the building’s lifespan, not the car’s. The ambition is simple: an architect could have specified the charger alongside the door handles, or it disappears against the wall it stands on. We start from the façade, then the driveway, and the car comes last.

Values.

Every Veton drawing is judged on two questions: how it looks on installation day, and how it’ll still look fifteen winters in. So we design and build in Belgium, in steel and finishes that age the way a good façade does. Veton® One won the iF Design Award and the Red Dot in their own right. We’d rather spend an extra week on a drawing than ship something that looks new for a year but tired for a decade.

The clearest proof is structural: the electronics live indoors in their own cabinet, built from modular components you can replace or upgrade one at a time as standards change, without ever touching the outdoor pillar. The visitor sees the pillar; the cabinet does the work and keeps doing it. The warranty is five years, on site. No monthly fees, no subscriptions. The object is yours.

Veton.

A question you might have been wondering about: where does the name Veton come from? While you might suspect it to have been adopted from Norwegian football player Veton Berisha, or expecting a story made up about some divine legend from Albanian folklore, where Veton, derived from « vetëtimë », means « lightning », it was not. However, we might add that that last part is certainly true. While perhaps inspired by lightning, we chose Veton to stand for one thing and one thing only: creating exclusive masterpieces in the forward looking world of electric vehicles and their source of energy.